annas2

A Global Swedish classic

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The foundations for Annas were laid way back in 1929 with the home bakery founded by two sisters, Anna and Emma Karlsson, in the Östermalm district of Stockholm. The sisters enjoyed great success with the ginger thins and other small pastries they baked, and the business was eventually sold to the Mattsson family in the mid-1960s. In November 2008, the company was bought up by the Belgian family-owned company, Lotus Bakeries, and Annas now has a presence in over 20 different countries, with a massive 50 percent of production going for export.  

We bake our gingerbread cookies in Tyresö. When production increases for the Christmas season, a wonderful scent of freshly baked gingerbread cookies can spread over nearby frost-glittering forests and fields. 

Read more about our history
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1929

It all started in a small home bakery

The sisters Emma and Anna start a small bakery.

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1940

We aim to be the best

The business is streamlined and the sisters decide to become the world's best gingerbread bakery.

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1978

A taste for the good life

The bakery moves to new premises in Tyresö and expands its range with new delicious flavors.

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2002

Royal Court Supplier

Annas has the honor of becoming a Royal Court Supplier. This title has become a symbol for Swedish quality, clear proof that a company's products are appreciated from palace to cabin.

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2008

Acquisition and growth

Annas is acquired by the Belgian family company Lotus Bakeries.

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2012

New look

Annas' visual identity is developed to reflect the ambition to bake the world's best gingerbread cookies.

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2014

Celebrating with the introduction of Limited Edition

Annas turns 85 and we celebrate by launching our first Limited Edition - Annas Lingonberry.

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A secret recipe baked in Tyresö

Would you like to know how to bake one of the world's most beloved cookies? We can reveal the ingredients in our basic recipe from 1929, but not the proportions, which are a well-kept secret. In addition to flour, sugar, baking soda, and fat, classic gingerbread spices such as ginger, cinnamon, and cloves are included.

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